26.Sep.2009 target group specific election campaigning

If you haven’t noticed yet, you will now: Germany is voting their new parliament and with it the new chancellor tomorrow. At lot has been said and except that I think everybody should vote and by that be a part of democracy or get their “complaining-licence” I won’t  say anything regarding this matter.

I just wanted to give you some insight into the election campaign of SPD, because they sure know marketing! Not that I would vote them because of it, but they selected a very nice communication tool for reaching students.

This is what I saw when I left the university’s library Friday afternoon:

election campaign by SPD in Germany

Every single bicycle had been equipped with a rain cover by the SPD (social democratic party) or more precisely the SPD together with their organization for “young socialists” . This is perfect, because it not only serves their original purpose, pursue students to vote and vote for them, moreover it’s useful. Even when you won’t vote them you might just like to use the cover, since it is free. And by using it, it will be free advertising for the SPD.

Here some more pictures:

rain cover by SPD stating: tuition fees - bullshit (somewhat like that)

little blurry (sorry): Do not forget: Go Vote on Sunday!