09.Mar.2011 Haunted by Starbuchs or “How I got to know what a Cake Pop is”

Today it was all business as usual: work, lunch, starbucks, work etc. – But Starbucks kept on haunting me after lunch.

First thing I noticed when standing in line at Starbucks was the little boy in front of me fascinated with something on display “Cake Pops”, which practically look like 2000 calories on a little stick aka two thirds of your daily calorie requirement. Sure he got one, but I was just awed and continued to the other end of the bar to pick up my coffee (No, I am not telling you which kind.. it would just take too many words..). First thing I see is the new logo prominently placed on the cup as well as the coffee cup sleeve, which is now totally green. I thought to myself “Good Job”.. I was seriously doubting the concept of the new branding.

So that could have been the end of the story, but it turns out, that it was not. That’s what I encountered checking Facebook this evening:

Wow that is just good…Introducing the new logo with such a funny new product like “Cake Pop”. (Sure I can’t say if that was the strategy behind, but at least it seems so for Switzerland.) I am not sure if the Cake Pop will become an essential product, but it is extraordinary and therefore has viral potential.