11.Apr.2011 Politicians get creative … marketing

Some time ago I already came across some creative political campaigning, see my post on the German social party reaching out to students.

Now, at a rather private place, I was approached by the Swiss social party (since I am living in Zurich now). See what I encountered using the restroom at a bar and movie theater for independent films:

As you can see, this is a post-it on which the party printed “Do not forget: Elect on April 3rd” and “Yes” next to their party’s logo (SP). I translated this leaving out some Swiss specifics, because it would take some time to explain the election system here. So sorry for that. Alongside this call for action, they included to website addresses of their party for further information.

I thought this to be a quite clever (not to mention cost saving) tool, which can be chosen for a lot of different marketing strategies. Two things are certain, it is not possible to use it for premium products. An example: I do not think Chanel could convince their clients to buy more bags by putting post-its in certain places. Even if they would stick post-its to a bathroom door at the Hilton Hotel in Monaco (Although printing some notes with “Would you not prefer French chick? Yours truly Chanel” and stick them inside Changing Rooms at Tommy Hilfiger… might be fun to do!).

To sum it up, I thing this post-it idea is pretty genius. In my opinion best suitable for a young target group (18-37 years old), a product that is in a low price segment and the communication message should be short. By choosing specific locations, where the post-its are put up, the target audience can be adjusted. For example in my case they put up the notes in locations where people in their 20ies and early 30ies would hang out. People who are of the middle class and most likely not conservative (the neighborhood was rather alternative). Let’s think of another example: If you wanted to sell your new hair product, let’s say for body shop, you could print pink post-its with “Wanna smell like spring? – get 10% off at Body Shop” and put them up in the female restrooms at big shopping malls, cosmetic studios, ladies-only fitness centers and more.

Are you inspired for your new company’s campaign? Got some ideas here? Perfect. See what others did here:

Source: technabob.com

Source: technabob.com

Source: guerillamarketing.it