26.Apr.2010 Bachelor Thesis – Issue 4: Self-Marketing Strategy
I identified two categories of strategies in Online Self-Marketing. They are characterized in this table:
Long-term strategy
Short – term strategy
Content marketing strategy
Guerilla strategy (viral marketing)
Continously created content, which is important to the target group
Create unique, unconvenional content which transports the product
The Content Marketing Strategy [...]
25.Mar.2010 Social Marketing Campaigns – Successful approaches
I spend some time reading and thinking about social marketing and campaigns, which try to trigger that wanted behavioural change. A lot is done within the field of guerilla marketing, which is a usually a cheap method and executed efficiently can be very effective. That is because it uses unusual means, which can raise a [...]
26.Dec.2009 Bachelor Thesis – Issue 2: how to guarantee Sustainability in Online Self-Marketing
Will Twitter or Facebook win their battle for dominance and survival? How will the internet influence our life in 2010? Are you prepared for the future? These questions not only need to be asked in connection with the looming year 2010, but are required to be continuously considered, since The Web 2.0 is characterized as [...]
06.Nov.2009 How Coca-Cola does NOT use facebook
About a week ago an article of mine about Coca-Cola’s new Social Media Marketing Campaign was posted on the German site facebookmarketing.de. This site wrote on 21st of September that Coca-Cola was amongst the 5 most popular brands on facebook (rank 3). But considering that this company supplies 400 brands to 206 countries with 1,5 [...]
21.Oct.2009 Bachelor Thesis – Issue 1: Self-Marketing vs. Personal Branding
Since I am writing my thesis, did I mention this once before?..he he.. I wanna let you know what the issues are I am tackling during the process.
The first one (some time ago now) was to clearly differentiate Self-marketing and Personal Branding. I started out by reading the book of Dan Schawbel about Personal Branding [...]
12.Oct.2009 Bachelor Thesis “Online Self-Marketing” hits next stage
I mentioned once before that I am currently working on my bachelor thesis about Online Self-Marketing. After I was researching this topic for quite a while I am now beginning to write.
During this process I get assistance from the University of Applied Science Konstanz, where I am a student. And by Jan Mittelstaedt, who offer [...]
26.Sep.2009 target group specific election campaigning
If you haven’t noticed yet, you will now: Germany is voting their new parliament and with it the new chancellor tomorrow. At lot has been said and except that I think everybody should vote and by that be a part of democracy or get their “complaining-licence” I won’t say anything regarding this matter.
I just wanted [...]
28.Jul.2009 culture differences in web design
Every time I view a Chinese website or a website using Chinese characters (traditional or simplified) I am overwhelmed by the amount of information depicted.
To demonstrate what I mean and analyze it I picked out the website of yahoo for Taiwan and the USA.
You can clearly see that the page of Yahoo USA is offering [...]
Marketing benefits from writing your thesis in English
While researching for my thesis about online self-marketing, I stumbled upon the question in which language I should write the thesis. This rather obvious matter had not yet occurred to me.
Somehow I had assumed I would write it in German, since I am German. But just today I realized that this might not be the [...]
17.Jul.2009 Time to take stock
My website and with it my attempt to market myself online is now over 50 days old. I have to say that my mind has traveled far, but somehow I feel like I haven’t even started. Let’s see what I have done until now:
My 20 first steps:
1. account/domain – at fatcow.com for hosting my website
2. [...]
