27.Nov.2011 Feel it! How you achieve empathy for social causes
Christmas time is the time for the non-profit organizations to reach out to the public for support. People are in the mood for giving back and more open to social issues, so amongst the many flyer from several charity organizations this one actually got my attention: The translation of the text is: (in handwriting) “Store [...]
11.Apr.2011 Politicians get creative … marketing
Some time ago I already came across some creative political campaigning, see my post on the German social party reaching out to students. Now, at a rather private place, I was approached by the Swiss social party (since I am living in Zurich now). See what I encountered using the restroom at a bar and [...]
09.Mar.2011 Haunted by Starbuchs or “How I got to know what a Cake Pop is”
Today it was all business as usual: work, lunch, starbucks, work etc. – But Starbucks kept on haunting me after lunch. First thing I noticed when standing in line at Starbucks was the little boy in front of me fascinated with something on display “Cake Pops”, which practically look like 2000 calories on a little [...]
25.Sep.2010 Total new perspective on Self-Marketing?
Sure recently it has been very quiet on my blog, but for a good reason: I got a new job. I work in Marketing at a Swiss bank for global marketing programs and I am loving it. So obviously my self-marketing wasn’t so bad. The thing that comes with it is not having much time [...]
26.Apr.2010 Bachelor Thesis – Issue 4: Self-Marketing Strategy
I identified two categories of strategies in Online Self-Marketing. They are characterized in this table: Long-term strategy Short – term strategy Content marketing strategy Guerilla strategy (viral marketing) Continously created content, which is important to the target group Create unique, unconvenional content which transports the product The Content Marketing Strategy is a long-term strategy, because [...]
25.Mar.2010 Social Marketing Campaigns – Successful approaches
I spend some time reading and thinking about social marketing and campaigns, which try to trigger that wanted behavioural change. A lot is done within the field of guerilla marketing, which is a usually a cheap method and executed efficiently can be very effective. That is because it uses unusual means, which can raise a [...]
15.Mar.2010 Do you know Social Marketing?
Recently I have been interested in Social Marketing, since I stumbled upon it on the internet. On the website I found a team from the Christian Albrechts University in Kiel, Germany describe the project they are running, which supports all efforts of industrial countries towards climate protection. But more about this later. So I asked [...]
11.Jan.2010 Bachelor Thesis – Issue 3: Online Target Group
My thesis should supply students with the knowledge to differentiate themselves on the global job market. The difficulty is to get into contact with the HR department of the desired companies, that’s why I identified the HR managers as the target group of the Online Self-Marketing activities. As a next step within the Online Self-Marketing [...]
26.Dec.2009 Bachelor Thesis – Issue 2: how to guarantee Sustainability in Online Self-Marketing
Will Twitter or Facebook win their battle for dominance and survival? How will the internet influence our life in 2010? Are you prepared for the future? These questions not only need to be asked in connection with the looming year 2010, but are required to be continuously considered, since The Web 2.0 is characterized as [...]
06.Nov.2009 How Coca-Cola does NOT use facebook
About a week ago an article of mine about Coca-Cola’s new Social Media Marketing Campaign was posted on the German site facebookmarketing.de. This site wrote on 21st of September that Coca-Cola was amongst the 5 most popular brands on facebook (rank 3). But considering that this company supplies 400 brands to 206 countries with 1,5 [...]
