02.Jan.2012 2011 was fun, but 2012 is going to be even better
In 2011 I worked at Credit Suisse and I loved my team and my job. One could think that doing marketing in a bank is not very creative, but I can prove otherwise. I organized great marketing events all over the world with speakers like Parag Khanna and Jimmy Wales, I was a community manager [...]
01.Jun.2010 Building a collective intelligence with Twitter
I posted my first experiences with Twitter quite a while ago in May 2009. Since then it was difficult for me to actually participate in an effective way. Reading all the posts I was interested in and posting useful information myself. I still kept spending so much time on the platform, forgetting about all those [...]
25.Mar.2010 Social Marketing Campaigns – Successful approaches
I spend some time reading and thinking about social marketing and campaigns, which try to trigger that wanted behavioural change. A lot is done within the field of guerilla marketing, which is a usually a cheap method and executed efficiently can be very effective. That is because it uses unusual means, which can raise a [...]
26.Dec.2009 Bachelor Thesis – Issue 2: how to guarantee Sustainability in Online Self-Marketing
Will Twitter or Facebook win their battle for dominance and survival? How will the internet influence our life in 2010? Are you prepared for the future? These questions not only need to be asked in connection with the looming year 2010, but are required to be continuously considered, since The Web 2.0 is characterized as [...]
06.Nov.2009 How Coca-Cola does NOT use facebook
About a week ago an article of mine about Coca-Cola’s new Social Media Marketing Campaign was posted on the German site facebookmarketing.de. This site wrote on 21st of September that Coca-Cola was amongst the 5 most popular brands on facebook (rank 3). But considering that this company supplies 400 brands to 206 countries with 1,5 [...]
12.Oct.2009 Bachelor Thesis “Online Self-Marketing” hits next stage
I mentioned once before that I am currently working on my bachelor thesis about Online Self-Marketing. After I was researching this topic for quite a while I am now beginning to write. During this process I get assistance from the University of Applied Science Konstanz, where I am a student. And by Jan Mittelstaedt, who [...]
21.Sep.2009 culture differences in web design – 2: power distance
Power distance is a concept introduced by Geert Hofstede, formerly professor of organisational anthropology and international management at the University of Limburg in the Netherlands. He was an employee at different companies including IBM and has brought about a paradigm change in intercultural studies with his book Culture’s Consequences: International Differences in Work-Related Values, Behaviors, [...]
28.Aug.2009 culture differences in web design – 1: high/low context
It took me a while to apply the inter-cultural knowledge I have to the web. It was that difficult, because I had to wrap my head around a very obvious contradiction. But to explain what my problem was I need to give you some background knowledge first. low-context vs. high-context These are terms first used [...]
28.Jul.2009 culture differences in web design
Every time I view a Chinese website or a website using Chinese characters (traditional or simplified) I am overwhelmed by the amount of information depicted. To demonstrate what I mean and analyze it I picked out the website of yahoo for Taiwan and the USA. You can clearly see that the page of Yahoo USA [...]
19.Jun.2009 Everything goes “2.0″
I was going through the blogs I like to read, e.g. The Personal Branding Blog or Web Strategy by Jeremiah, when I realized that you can assign “2.0″ to almost everything. Or can you assign it to everything? Before I got into online marketing or the professional usage of social media, “2.0″ would have meant [...]
